Under the guidance of recently appointed CEO Ella Dolphin, the company is realigning all its brands around a single, unified audience which it is calling the Met Set. The launch of the studio is a way of sharing the company’s insight on this very distinct audience, says the company.
The studio will offer full, end-to-end services in video, print, events and social-engaging data analysts and web developers alongside editors like Stylist’s Lisa Smosarski and editorial director of Shortlist Media, Phil Hilton. The Shortlist Media Family will create and deliver content that specifically targets and captures the attentions of the Met Set.
The studio will deliver consultancy and ideation right through to execution and distribution. Editors across SLM will form the backbone of Family, which also includes strategy and sales, development coders, social media and data specialists, to ensure that each concept is specifically brought to life and resonates with the Met Set audience.
Ella Dolphin, CEO of Shortlist Media, said: “This is an incredibly exciting time for the business. We are transforming our approach to accommodate the increasing demand for big, conceptual pieces that cut through with imaginative executions. The Shortlist Media Family brings brands together through our smartest content creators and audience experts to develop ideas that delight our Met Set consumer. Our ambition is to create ground-breaking, memorable media with our commercial partners that will surprise, thrill and engage the metropolitan audience we reach every day.”
