The magazine, to be relaunched as Modus, will be published 10 times a year. It will support and enhance RICS’ reputation as the pre-eminent professional body for surveying. Through a combination of thought-leadership content and practical advice, Modus will help stimulate and shape the debate in this sector. Sunday will be providing RICS with a full publishing service.
Toby Smeeton, Sunday’s Managing Director, said, “We’re tremendously excited about working with RICS on this project. The magazine will feature big name writers with provocative viewpoints and look like nothing else in its sector. It plays to our strengths as an agency supplying excellent creative solutions within a strong integrated communications framework."
Ian Fussey, RICS Head of Member Communications, said, “We are looking to maximise the potential of the magazine as a vital communication channel for the membership. Sunday showed us they understood the challenges we face and came up with an incredibly strong proposition that exceeded the brief on every level."
The RICS win adds another blue-chip client to Sunday’s portfolio that includes Allianz, Mothercare, Serco, Strutt & Parker, Toyota, and Westfield.
