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Trinity Mirror launches BUYSELL

Trinity Mirror’s regional brands have launched a new online classified advertising service, called BUYSELL.

According to Trinity Mirror: BUYSELL is packed with trade services and items for sale from across the company’s regions, meeting our readers’ needs.

Partnering with established online classified providers Vivastreet, the website has core categories ranging from buy and sell trade and services, properties, electricals, homewares, cars, events, pets and much more, and is responsive to desktop, tablet and mobile.

Tom Harte, Digital Commercial Director, said: “We are delighted to partner with Vivastreet to further enhance our multimedia portfolio and allow us to maximise responses for our customers whilst also giving our readers and users the content they are looking for.”

”BUYSELL will allow us to offer local individuals and businesses cost-effective digital trade and private classified advertising to accompany their print activity.”

A three week print and digital marketing campaign launches today to build consumer and commercial audience awareness and to drive trial/search.

Click here for an example of the BUYSELL listings on the M.E.N.

BUYSELL benefits for advertisers include:

Better Reach – ads run on desktop and mobile versions of sites.

Better Targeting - A local, engaged audience actively seeking out adverts, products or services.

Search Friendly Adverts – Adverts are tagged based their content, allowing it to be quickly and easily found by search engines.

Automatic Creation – If you’re already a print customer we’ll produce your advert directly from the print version.

Direct Response – Buyers contact sellers directly from their listing via email, phone or by visiting their website.

Measure the Response – Sellers can log into their accounts and see how many people have viewed adverts and engaged with it via phone, email or website.

Bigger Audience – Extend the reach of adverts to a wider audience.