According to a statement issued by the publishers, “Published on a 3 weekly frequency (17pa), Play Gamer will be the only Playstation magazine in the market to offer greater frequency at a cheaper price; at just £2.99 for 100 pages, the title will appeal to both the younger gamer and the older gaming enthusiast.
With 17 issues per annum it will generate huge RSV due to its greater frequency and expected large sales volume.
Play*Gamer's 3 weekly frequency will offer the most up to date gaming news, reviews, previews and exclusive material.
At its comparatively lower price, it’s a great additional purchase to the 'Official' title.
Play*Gamer has no bulky cover mounts to fit on shelf; a huge amount of content is available free via the PSN (Playstation network), rendering rival ‘cover mounted’ magazines costly and overcrowding precious shelf space.
The timing of this launch is perfect - September 2009 saw the launch of the PS3 Slim with an all important reduced RRP; the redesigned console will be 33% smaller, 36% lighter, consumes 34% less power and comes with a larger 120gb hard drive. On top of that, Sony has also announced an £82 million marketing campaign in the run up to Christmas and this is the PS3’s first campaign since its launch 3 years ago.
Interest will be at an all time high and Play*Gamer is ready to rejuvinate the PlayStation magazine market!”
