From issue 153, on sale 29th July, the monthly magazine has been strategically refocused and totally revamped to encompass each sector of the rapidly growing mobile computing market. What Laptop, Tablet & Smartphone claims to be the UK's only magazine to cover all three types of device.
James Stables, Editor of What Laptop, Tablet & Smartphone says: “The change in the magazine’s name reflects the shift in the consumer’s buying decision. It’s no longer about which laptop is best. With tablets and smartphones being mobile computers in their own right, and popular mass consumer products, the magazine’s job of helping people to make the right choice has never been so important.”
What Laptop, Tablet & Smartphone has repositioned itself now to fully target the rapidly growing non-technical, mass consumer audience. Making straightforward sense of the constantly changing, dynamic world of mobile computing, What Laptop, Tablet & Smartphone is the ultimate buyer’s guide.
Trustworthy reviews of the latest and greatest technology are independent, accessible and jargon-free, building into a definitive list which rates every laptop, tablet and high-end smartphone of the last 12 months.
Each issue compiles the best bargain and deals from all retailers, making sure readers get the most from their money as well as the best from their technology.
The expertise of the What Laptop, Tablet & Smartphone team is also being showcased in a new special for Dixons Retail plc. This month, 250,000 copies of the authoritative The Complete Guide To Tablets are being distributed in Currys and PC World stores across the UK.
Ian Robson, Publisher of What Laptop, Tablet & Smartphone says: “Browsing the web, social networking, emailing and more are no longer the sole domain of laptops, with incredible technological advancements meaning smaller devices can hold their own. Add to that highly intuitive interfaces that even two year-olds can use, and no wonder the mobile computing sector is seeing its strongest growth in a decade with the mass consumer fully embracing the new wave of mobile devices.
“With the re-launched What Laptop, Tablet & Smartphone, we will fully embrace the needs of the mass consumer on their turf and in their language. We’ll help them save money while also discovering how mobile computing can enhance their lifestyles.”
The relaunch issue of What Laptop, Tablet & Smartphone hit newsstands on 29th July priced at £4.99.
