With football becoming the most watched sport in Mongolia in the past five years, the magazine will feature content from the UK edition as well as relevant local content such as an introduction to local football clubs, players of the national team and their history, football news, children's clubs and academies and fan club information.
IPC Media International licensing manager Bianca Hamilton-Foster says: “We’re really excited to be launching World Soccer in Mongolia ahead of the World Cup and also to have the privilege of being one of the first international brands to launch in this rapidly expanding market. We’re looking forward to working with Amin Media Group to deliver great football content to Mongolian fans.”
Bayarmagnai Puntsag, CEO of Amin Media Group, adds: “After we aired our first TV commercial, fans were calling from all corners of Mongolia and even from abroad asking us the launch date. Football fans are so excited that we’re launching World Soccer in Mongolia. I’m proud to announce that in our launch issue, Mr. Enkhbold Zandaakhuu, speaker of the Mongolian Parliament, delivered a special welcome message to our fans. And on Saturday 7th June we’re hosting the World Soccer Mongolia Cup, a friendly tournament between the top 10 fan clubs. The tournament winner will play a friendly match against the Parliament members’ team. We’re also organising an e-football tournament among professional esport gamers, so everyone can be involved!”
Hamish Dawson, publishing director of World Soccer, says: “This welcome association with Amin Media Group further extends the already global reach of the World Soccer brand, both in printed and digital editions and through our website, worldsoccer.com. We’re delighted to be working with such enthusiastic partners, and to be serving such a dedicated fan-base in Mongolia.”
The first issue of World Soccer Mongolia launched on June 6, with a cover price of 10,000 MNT. The magazine will be monthly and launches along with a dedicated website, www.worldsoccer.mn.
