News
Johnston Press bolsters digital & commercial teams
Johnston Press is expanding its digital and commercial sales teams with the appointments of new senior members across the UK and Northern Ireland.
Advertising/commercial
News
ESI Media publishes ‘Achievement’ audience insight
ESI Media, publisher of The Independent and the London Evening Standard, yesterday launched a new piece of audience insight – ‘Achievement’ – which, it says, reverses traditional assumptions about what achievement means to people.
HOW TO
5 top tips for creating engaging branded video
Your audience expects video. It is often the quickest, most engaging and compelling way to tell a story. The demand for video is increasing, with a recent white paper by Cisco predicting that 75% of all mobile traffic will be video by 2020. Pete Ferg
News
Guardian launches Guardian Programmatic Audiences
Guardian News & Media has partnered with Eurostar and iProspect to launch ‘Guardian Programmatic Audiences’ - a ground breaking data proposition, which introduces premium publisher audience targeting to the programmatic marketplace, says the Guardian
News
ESI Media launches Story Studio
ESI Media has announced the launch of Story Studio, its dedicated commercial content creation team.
SUPPLIER PRODUCT FOCUS
Finding the time to grow
To slightly misquote Thomas Edison, growth is one percent inspiration and ninety-nine percent perspiration. In short, you’ve got to put the hours in, but what happens if you’re so bogged down with managing the here and now, that you have no spare hou
News
New study: Online ads need to be viewable for 14 seconds to be seen
An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads.
News
Neutrogena partners Marie Claire for Future Shapers Awards campaign
Marie Claire has secured Neutrogena as headline sponsor of its Future Shapers Awards. In a cross-platform campaign running for four months, Marie Claire and Neutrogena will celebrate trailblazing women who are changing the world of work and redefinin
News
Google Cardboard takes fans inside Abbey Road with NME
Google and NME are giving music fans the chance to experience one of Britain’s most iconic music landmarks, Abbey Road Studios.
News
IAB UK promotes new ad formats
The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.
News
RAM launches Rametrics 2.0
RAM, one of the world’s leading media research companies, is now launching a Big-Data tool.
News
Haymarket and DAX enter into Automotive Data Partnership
Yesterday, Haymarket Media Group and DAX, the digital audio exchange created by Global, announced a pioneering collaboration to benefit advertisers.
News
StubHub signs as Headline Sponsor for new format Q Awards
Q Magazine, Bauer Media’s music magazine, has announced StubHub, the ticket marketplace which connects buyers to sellers, as the headline sponsor of the 2016 Q Awards.
News
RAM launches Digital Ad Receipt for online advertising campaigns
RAM, one of the world’s leading media research companies, has launched a new Digital Advertising Receipt for online audience measurements to Publishers, Agencies and Marketers.
News
SEAT and Hearst partner to launch car
SEAT and Hearst Magazines International have partnered to create a special limited edition of the Mii, the carmaker’s urban utility vehicle.
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