The new studio will be led by Jason Talley, former Commercial Director and UK MD of Yahoo. Jason joins Immediate as Commercial Director and will also lead agency relations and trading for Immediate’s portfolio of lifestyle and specialist brands. With over 25 years of media experience, Jason has led commercial teams nationally and internationally across many leading media businesses including ITV, Channel 5 and Base 79. He will report to Immediate’s MD of Advertising and International, Duncan Tickell.
Imagine has full access to Immediate’s creative and editorial expertise. The 30-strong studio is supported by specialist video and photography facilities, rich insight and data services, says Immediate Media. This team will be strengthened further by Rob Hunt who joins as Partnerships Manager from Northern & Shell where he was Head of Creative Solutions.
Duncan says: “Our Clients have been demanding access to our expertise in innovation and creativity through deeper partnerships aimed at our highly engaged special interest audiences. Through Imagine’s award winning team we will provide advertisers the ideal vehicle to engage deeply with this premium audience of over 18 million UK adults.
“It’s also great to bring someone of Jason’s calibre to the team. His track record in driving growth and commercial innovation makes him the ideal candidate to take Imagine to market. Backed by our Creative Director Russell Willis and Advertising Director Cath Waller, he will be running one of the most talented and creative teams in UK media.”
Jason adds: “Immediate create compelling world-class content that inspires the passions of highly engaged communities. They do this at scale reaching over 18 million affluent consumers every month which makes Immediate one of the most exciting media businesses operating in the UK. The company has seen amazing growth in the last five years – fuelled by a platform strategy that is creating new business models to take its famous brands in new directions. I’m so excited to play my part in this story, including helping Imagine deliver value for commercial partners by unlocking the innovation and creativity which sits at the heart of the business.”
Immediate operates across a range of special interest sectors, including TV & Entertainment, Food, Cycling, Parenting, Weddings and Craft. Immediate recently acquired TV and online shopping platform Jewellery Maker as part of its platform evolution strategy.
