“All figures (ABCs) cover the reporting period JanDec 09 or JulDec 09. Paul Keenan (pictured), Chief Executive of Bauer Media, commented:
"These ABCs prove yet again that investing in editorial content to make magazines which are relevant, fresh and surprising is a winning strategy.
"In 2009, quality magazines generated quality revenues.
"Advertisers will continue to see in 2010 that the magazine is a trusted, hugely relevant and effective channel through which they can communicate clearly and precisely with high quality audiences. With Bauer Media, our advertising partners can amplify and extend that conversation through our radio, internet and mobile properties which extend and enrich our consumer relationships."
Celebrity Weeklies:
heat – 458,858
heatworld.com – 707k UUs; heat Radio – 447k listeners
Closer – 539,135
Closeronline – 106k UUs
David Davies, MD of heat and Closer, commented:
“This has been a strong sales period for heat and Closer, both of which have week-in, week-out delivered consistent performances on the newsstand.
“heat is in extremely strong shape, with new editor Sam Delaney ensuring heat's can't-be-matched content and unique tone of voice cuts through in a crowded and confusing marketplace."
“Closer is the secret success story of the weekly market. It is premium priced, yet it consistently out-performs the cheaper, more down-market copycat titles - none of whom can match Closer's consistent ability to dig up the biggest celebrity and real life stories. Readers know this and continue to reward Closer with exceptional loyalty."
Women’s Lifestyle:
Grazia – 229,732
graziadaily.co.uk - 201k UUs
David Davies, MD of Grazia, commented:
“This month, Grazia marks its 5th birthday during London Fashion Week with its 9th successive ABC increase and another market-beating performance."
"The Grazia editorial team have adapted brilliantly to the new economic environment with a magazine that continually captures the moment and is completely tuned into its upscale audience.
“Likewise, premium and luxury advertisers have only increased their commitment to the magazine, with Grazia's advertising market share also substantially up over the last year."
more – 192,860
moremagazine.co.uk - 47k UUs
Yours – 284,560
Yours.co.uk – 61k UUs
Jo Morrell, MD of More and Yours, commented:
"Yet another fantastic ABC from more!, with new Editor Chantelle Horton at the helm. more! is still the fastest growing glossy in the lifestyle market year on year, outperforming the market and remains one of the most influential and adventurous titles on the newsstand, with a winning weekly formula as the confident voice of young women in the UK.”
“Yours gets stronger with every issue, despite competing with many different titles from traditional weeklies through to the lifestyle monthlies. It’s a unique fortnightly package, championing many causes inspired by its readers, and remains firmly positioned as the most relevant and best value magazine for a broad range of women aged 50 plus.”
Women’s Specialist:
Mother & Baby – 52,416
Pregnancy & Birth – 36,772
askamum UUs - 184k UUs
Top Santé – 78,541
Rimi Atwal, Publisher of Top Santé and the Bauer Media Parenting portfolio, commented:
“Bauer Media continues to dominate the Parenting market with Mother & Baby and Pregnancy & Birth the only brands to grow share. The portfolio fits seamlessly into the lives of modern mothers, extending its digital reach via askamum.co.uk.”
“Top Santé is the only magazine to offer a holistic all-round approach to health, beauty and nutrition with editorial innovation and evolution driving positive feedback and results.”
Men’s Lifestyle:
FHM – 231,235
fhm.com – 1.7m UUs
ZOO – 102,043
zooweekly.co.uk - 697K UUs
Geoff Campbell, MD of FHM and ZOO commented:
“FHM has had a very strong period of sales, a testament to the investment in developing FHM’s content, layout and value lead by new editor Colin Kennedy and supported by exciting marketing innovations”.
“With over 1.5m readers (NRS), more than any other in this sector, FHM still remains uncontested as the most engaging and creative multi-platform men’s lifestyle brand connecting with consumers through exciting and engaging content in print and online – whenever, wherever and however they want.”
"Under new editor Tom Etherington, ZOO is forging ahead, delivering a funnier, more inclusive, sexy, topical and surprising weekly."
Music & Film:
Empire – 194,239
Empireonline – 1.3m UUs
Mojo – 98,484
mojo4music.com - 104k UUs
Q – 94,811
Qthemusic.com – 125k UUs; Q Radio – 220k listeners
Kerrang! – 41,125
Kerrang.com - 231k UUs; Kerrang! Radio – 1.2m listeners a week; 2.1m viewers a month
Stuart Williams, MD of Music & Film commented:
“No other publisher boasts the authority, heritage and influence of Empire, Mojo, Q and Kerrang!
“Empire, the world’s biggest movie magazine, had an extraordinary 2009 – its 20th birthday year - connecting movie fans with their movie heroes via groundbreaking editorial access and content.”
“We continue to lead the monthly music market with Mojo and Q whilst weekly rock bible Kerrang!, under new editor Nichola Browne, has performed well over the last six months.”
Sport:
MATCH! 72,881 (JanDec09)
matchmag.co.uk - 84k UUs
GOLF WORLD - 39,146
TODAY’s GOLFER - 72,007
todaysgolfer.co.uk - 131k UUs
Rob Munro-Hall, MD of Bauer Media Specialist, commented:
“GOLF WORLD finished 2009 in fantastic form, with its fourth successive ABC increase and extending its market share. TODAY’s GOLFER remains the number one monthly title on the UK newsstand, together with a flourishing online presence.”
“With its 30-year heritage, MATCH! remains number one in its market and continues to lead where others follow, remaining resolutely in touch with its young target audience and constantly evolving to stay ahead of their needs.”
NOTES:
Circulation figures are according to JanDec or JulDec09 ABC reporting period.
All UUs are Dec 09 Webtrends, except matchmag.co.uk and todaysgolfer.co.uk which are JanDec 09 Webtrends.
Radio figures c/o Q4 2009 RAJAR
TV figures c/o BARB/Infosys”
