The launch comes as ethical consumer spending in the UK hits record levels, fourfold in the past 20 years, says Aceville.
The title aims to cater to this fast-growing consumer group and will cover a wide range of topics from vegetarian and vegan recipes, the latest sustainable practices, and the best of cruelty-free beauty products. The platform will also have an eco-home section that will give tips on how to make your household more sustainable from décor to innovative recycling methods, say the publishers.
Live Green & Good will be accompanied by a weekly newsletter, The Edit, which will feature the latest stories from that week – ensuring readers get all the top recipes, tips and recommendations straight in their inbox. In addition, the magazine is running a promotion for the first 500 people to sign-up. Readers will automatically be entered into a prize draw to win a £200 eco hamper from RSPB and an exclusive online cookery class from Wagamama's head chef Steve Mangleshot.
Natalie Osborn, Head of Editorial (Lifestyle) at Aceville Publications, said: “Live Green & Good is here to inspire our readers to live a good life, with topics such as delicious recipes, clean beauty, eco living and the very latest sustainable ideas, being our bread and (sometimes vegan) butter.
“We have the best team of writers in place, who are passionate about sustainability and can share their knowledge with our already-engaged consumer base, thanks to the success of Veggie Magazine.
“However, we recognised that the way our consumers consume content is changing. They look online first for convenience, but also out of consideration for the environment. So, we’re meeting them where they are with this great addition to our portfolio.”