The aim is, says Air Business, to provide reading material for the elderly, sick children and disabled community in a bid to encourage the coming together, through words, as people are kept apart during lockdown.
The company says it was inspired by the following message from a reader: "I have always looked forward to the postman delivering my magazine each week, but never more so than now. I live alone with just my cat for company and self-isolating every day does take its toll."
This emphasised how important magazines and communications are for vulnerable people at this time.
The project has only just begun but is already set to deliver hundreds of books and magazines to many British care homes and hospices. They will also be sending many books to several children's hospices and hospitals. Amongst the list to receive donations is Noah’s Ark Children’s Hospice, Air Business’ chosen charity, who they have supported for many years. The number of donations is expected to grow as more publishers and distribution companies offer donations.
Lenka Booker, Customer Experience Director, who is leading the project, said: “We understand that lockdown is especially hard for people who are very isolated and vulnerable. We wanted to give something back and what better way to help our communities than by doing what we do the best, connecting publishers and readers, by putting books and magazines in their hands to enjoy. The generosity from our customers has been overwhelming, so many leading publishers and distributors have contacted us to get involved. It’s so rewarding to be able to give something back to the community and we hope this is just the start.”
If you would like to donate any magazines or books to this cause, please contact: kate.evans@airbusiness.com.
You can find out more about Air Business in our Publishing Services Directory.
