The lens cloth will be cover mounted to the issue on sale 29 May.
The campaign follows on from the success of the 2010 promotion, which too offered lens cloths, stating the police guidelines for intervening in photography. Due to popular demand, Amateur Photographer has updated the lens cloths – which can also be doubled as handy grey cards - with the current approved wording from the Home Office and with the additional option of the ‘Being Stopped by Private Security’ cloth available. Together, the lens cloths provide a precautionary measure for all situations.
Alex Robb, publishing director says: "These cloths not only deliver valuable information at this really important time in the calendar for photography activity - in the lead up to the Jubilee and Olympic celebrations, but they can also be used as grey cards to help photographers get the right exposure whilst out and about. They also work brilliantly as lens cloths too!"
Initially launched in 2005, the campaign responds to readers’ regular reports of incidents where police officers and security guards have prohibited photography of high profile locations, including recently the London Olympic site. With the high frequency of such reports and with the Jubilee and Olympics approaching, this edition is expected to be hugely popular with the readers of Amateur Photographer.
Damien Demolder, editor of Amateur Photographer, says: “I am very pleased to say that we have had considerable success in clarifying the rights of photographers to take pictures in public places and on private land. Earlier this year we were able to go a step further and obtain new and clearer wording after extensive consultation with the Home Office. These new cloths will help protect photographers’ rights, not just with police but also security officers, and are a must-have for any reader wanting to pursue their hobby without being stopped without reason.”
The issue goes on sale 29 May priced £2.65.
