Story House Egmont plans new launch

---

Today, Story House Egmont and SEGA Europe Limited announced their plans to launch a Sonic the Hedgehog magazine across UK, GSA, Nordic, and CEE regions.

Laura Adnitt, publishing and brand management director at Story House Egmont, who completed the deal with SEGA Europe Limited said: “We are delighted to be launching Sonic across our regions. Sonic is an evergreen brand with a broad appeal in gaming and beyond. We can see the Sonic the Hedgehog magazine being a huge hit with young fans across the world, and we are looking forward to working with SEGA Europe Limited on the successful activation of each market.”

Gemma Daniels, senior licensing manager at SEGA Europe Limited said: “The brand licensing team at SEGA Europe are thrilled at the continued success of the Sonic IP, and its expansion into new product categories and channels of distribution. The launch of the regular magazine is an exciting milestone for the brand, and we are extremely happy to be working with Story House Egmont, who bring their expertise in market-leading magazine publishing to the Sonic licensing programme.”

The publisher says the magazine will launch October 2024, after the release of the upcoming Sonic X Shadow Generations game. The magazine will be aimed at Sonic fans aged 5-7 years. Interactive content will bring Sonic’s fast-paced world to life. Layers of varied difficulty levels (an appreciative nod to the levels of past and present Sonic games), will have readers wanting to come back for more and conquer new heights, the publisher continued. The magazine will be include facts and information about Sonic, his pals, and foes, to bring readers deeper into his world. Every issue will come with an exclusive Sonic toy that is linked to the magazine content, but also designed to be enjoyed and played with off-the-page.

Since the first movie released in 2020, Sonic the Hedgehog continues to be one of the most popular IPs in the world. Story House Egmont says the highly anticipated “Sonic the Hedgehog 3” releasing in cinemas across Europe later this year, will further amplify the momentum for the magazine launch and ensure that Sonic is front of mind for young fans and their families everywhere.

Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.