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Animal Action redesign

Animal Action, published by the RSPCA, relaunches from the Feb/Mar 2010 issue with a complete redesign! Topped off with a cute masthead update, the whole look is modern, bubbly and fun, says the publisher.

Inside the new-look Animal Action there's a Creature Feature on harp seals and how these amazing Arctic mammals survive in freezing temperatures, plus an introduction to phenology - how the climate affects nature's calendar.  Readers will also find tips on attracting wildlife to their gardens this winter, along with an interview with Olympic horsewoman Mary King, the Young Photographer Awards ceremony, face painting, cartoons, photography tips and much more!

Sarah Evans, Editor of Animal Action, says, “We wanted to give Animal Action a new look and I think the designers have got it just right!  In such a competitive market, we want to really stand out and I think the new design will do just that.  We owe it to our readers to keep Animal Action looking fresh, fun and funky!

“Animal welfare is such a serious issue that getting the look and feel of the magazine right is vital.  This new design shows our readers that learning about animal welfare is fun.”

The distributor, COMAG, says: “Animal Action is a lively title for animal-loving girls and boys under 12 years of age.  Every issue is bursting with animal news, features and animal-related fun and games.  Packed with gorgeous photography and drawing tips with readers' own pictures and drawings, Animal Action is also the best place for heart-warming animal rescues and rehoming stories.”