Reporting to Tom Keefer, SVP Global Licensing, Bob Traub will be based in BBC Worldwide's New York office.
This role is a significant milestone in BBC Worldwide's commitment to building on-going relationships with retailers, and will see Traub working across BBC Worldwide's extensive portfolio of brands including BBC Earth, Doctor Who, Top Gear and In the Night Garden.
Announcing the appointment, Tom Keefer said: "I'm delighted to announce that Bob is joining our team. A core part of our licensing strategy is to facilitate and grow our retail presence across the world and this senior level appointment is testament to our commitment. Bob brings a wealth of experience and will be key in ensuring our thriving portfolio extends successfully to retail."
Bob Traub joins BBC Worldwide with 16 years of US and international licensing and marketing experience in the entertainment sector including leading the global retail synergy plans for companies including Chorion, Nickelodeon and Marvel Entertainment Group.
