Earlier this year, Bloomberg Media unveiled its expanded custom content studio, Kinection. This global studio combines the power of Bloomberg’s data, technology and storytelling to deliver enriched, intelligent, multi-platform content solutions for advertisers, says the CMA.
Notable content campaigns already produced by Kinection this year include partnerships with high profile brands such as UBS, Oracle, Porsche, Accenture and Glenmorangie.
In recent months, Kinection has partnered with BMW Group to mark the automotive giant’s 100 year anniversary through a multimedia series called ‘#Beyond100’. The project has included video and magazine interviews with leaders from BMW, MINI and Rolls-Royce, alongside data and trends from Bloomberg Intelligence and insights from dozens of mobility experts and futurologists.
Penny Bartram, Head of Commercial Marketing, Bloomberg Media EMEA, said: “Creating intelligent solutions for clients is central to Bloomberg Media’s strategy. Kinection prides itself on developing strong relationships with brands to create content that informs, entertains, and enriches our unique audience of business and political leaders and high net worth individuals. We look forward to working closely with the Content Marketing Association and its diverse membership as this dynamic sector continues to evolve. The ability to learn from content specialists across different sectors, share best practice and explore new partnerships is an exciting prospect.”
Clare Hill, Managing Director, CMA, said: “Bloomberg Media brings a unique perspective to our membership with its expertise in data intelligence. It’s great to end the year on a high with another media owner joining our community and we look forward to welcoming Kinection to share best practice with our members.”
In the Content Marketing Association’s International Content Marketing Awards, Bloomberg Media was shortlisted ‘Best Finance’ for its UBS Forward Thinking campaign.
