Since its relaunch in March this year, InStyle has seen impressive growth, up by 48% to reach 950k unique users, say the publishers. This performance is driven by the social-first, content-led strategy devised by Charlotte and InStyle digital editor Suzannah Ramsdale.
Alongside her role on InStyle, Charlotte will work with Trish Halpin, editor-in-chief of Marie Claire, to continue the editorial development of marieclaire.co.uk. The site has continued to grow since its 2016 refresh, and today reaches more than 2 million unique users.
Trish and Charlotte will be working to ensure closer alignment of the wider editorial talent across the fashion and beauty digital businesses, including look.co.uk.
In addition, Holly Rains is promoted to digital editor of marieclaire.co.uk. Holly joined the team as deputy digital editor in May 2016, and has helped, says Time Inc UK, to drive the brand’s traffic to an all-time high.
Justine Southall, Time Inc UK’s managing director, fashion & beauty, says: “Charlotte has done a fantastic job at InStyle and I’m delighted she is taking on this new role. The sharing of best-in-class knowledge and expertise throughout our teams will help to drive digital growth and engagement across Marie Claire’s premium audience, InStyle’s young urban fashionistas and Look’s younger millennials.”
