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Chicken mag idea comes home to roost

Your Chickens, a brand new magazine for the back-garden hen-keeper is to be launched by Archant South West.

The first preview issue will be distributed free with sister title Country Smallholding from Christmas Eve.

The first issue will then be on sale from January 13, 2011 throughout the UK.

It is estimated that more than 500,000 people now keep hens in their back gardens - and Archant hopes Your Chickens will help them enjoy their birds even more.

The publishers have assembled some of Britain’s leading poultry experts to write for the magazine, and they will be sharing their expertise with readers every month.

The magazine promises “fascinating features, articles packed full of information, plenty of tips and advice, a special club for children, competitions, news, quirky stories, products, and lots more.”

Interaction with readers will be a key part of the magazine, and Your Chickens will have a “great website and a strong presence” on Facebook and Twitter.

The magazine will give extensive coverage to chicken breeds, so readers can choose the best birds for them, guidance on buying the right hen house, as well as advice on feeding, security, health and welfare, and many other issues.

Every month we will also feature some of the most beautiful chicken breeds, with details of where you can go to see them. Celebrities who keep chickens will be featured too, with their reporter Chicken Scoop tracking them down for an interview!

The publisher thinks children will love Hattie Hen’s Kids’ Club. Every child joining will receive a letter from Hattie, our cartoon character from the hen coop. They will also have their names in the magazine on their birthday, and the first 50 children to join will receive a free gift.

Publisher Anna Atkinson said: “Hens are ‘hot’, and we believe Your Chickens will be a big hit! More and more families are buying birds. It seems hard economic times are partly driving the trend - people realise they can save money on eggs by having their own hens. Hens are also part of the ‘good life’, along with growing your own veg. They are also fun and easy to keep as pets, so ideal for the family with young children.”