‘Cosmo on Campus,’ will be a whole new extension of the Cosmopolitan brand with content aimed at the student population. The 56-page magazine, printed on improved news print paper, will officially launch in October with a print run of 250,000 copies and will be distributed at 65 universities across the UK by hand-picked Cosmopolitan ‘Brand Ambassadors’. Universities involved include London Met, Leeds and Leeds Met, Manchester and Manchester Met, Wales and Edinburgh.
The content will reflect the current Cosmopolitan franchises, all of which, says Cosmopolitan, have huge resonance and relevance to this audience, and will include:
Confessions – The funniest confessions from Freshers Week
Man Manual – What goes through the minds of student men
Cosmosutra – All the advice a girl needs from the ‘sex and relationships bible’
Cash and Careers clinic – Practical savings advice and career tips
High Street Hit List – Celeb looks on a budget
A www.Cosmooncampus.co.uk channel will also be launched within Cosmopolitan.co.uk and will feature additional content, offers, competitions and community links and drivers to both the November issue of Cosmopolitan and subscriptions to both the ‘Zinio’ digital version of the magazine and the paper product. The brand extension will also exist on Cosmopolitan’s Facebook page and its Twitter Feed.
“Cosmopolitan is a monthly treat for 1.6 million women readers in the UK,” said Louise Court, editor of Cosmopolitan. “We wanted to produce a free tailored version of Cosmopolitan that talks directly to the student population and gives them all the honest and intimate advice they can get from the monthly magazine, but tailored specifically to their lifestyle as an introduction to the paid-for glossy.”
“Beyond our monthly readers, we already engage actively with students via propositions such as the ‘Young Journalist of the Year’, the ‘Young British Textile Designer’ awards and through our Ultimate Women of the Year Awards,” said Justine Southall, Publishing Director at Cosmopolitan. “Cosmo on Campus enables us to extend our relationship with 18-21 year-old women even further and give them a taster of the unique content Cosmopolitan offers every month.”
Cosmo on Campus is a long-term strategy with the aim of rolling out one edition per quarter in 2011.
