Designed to appeal to existing and new site visitors, the latest version of the site features better readability and a fully responsive design to enhance both the content and photography.
Mobile and tablet devices users will benefit from the new fully responsive site that offers enhanced viewing experience across all screen resolutions and advertisers will have an improved advertising environment with improved dwell and session times, says Immediate Media.
The main changes are:
* The home page features clearer fonts, imagery and more space.
* The navigation has been upsized, rearranged and trimmed down for readability allowing users to find the biggest and latest stories more quickly via the usual sections: Today, Latest News, Don’t Miss.
* The article pages have been redesigned with a larger, clearer font and an embedded image gallery with an on-page preview.
* The new site also offers consistent ad types across Cyclingnews and BikeRadar.
Over the past two months, the new design has launched on mobile and 20 per cent of users will have also viewed the desktop site during recent testing. The team are now bringing desktop, tablet and mobile sites into line providing users with a consistent experience across devices. The user testing has proved positive, say the publishers, with a 44 per cent improvement in session times and a 58 per cent increase in dwell times per user during testing.
Richard Schofield, Publisher of Cyclingnews.com says: “Cyclingnews is 20 years old this month, and over this period has undergone several design changes responding to users’ needs and ways of consuming content. The time was right for an upgrade to ensure our content works seamlessly across all the platforms where users consume our world class content. During the beta phase, we expect the site will continue to undergo changes as our user experience, design and development team take on board feedback and work hard to make further enhancements to the site to keep it ahead of the pack.”
Daniel Benson, Editor of Cyclingnews.com says: “We are the world’s number one cycling website thanks to our ability to out scoop our rivals and be first with the breaking news. We have always strived to keep ahead of the curve when it comes to reflecting the way our users consume content. With these changes we can give our audience the content they want, when they want it, and across all devices.”
