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Daily Mail increases market share

The Daily Mail yesterday celebrated the release of the December ABCs which it says showed a record-breaking month for the paper, with market share reaching 24.9%, up +0.7% year-on-year.

Daily Mail increases market share

According to analysis by the Daily Mail, the ABC figures show:

* Daily Mail’s UK retail market share grew by +0.6% in 2017, and was up +0.7% YoY in December to a record 24.9%.

* Daily Mail remains the highest selling newspaper on Saturdays, increasing its lead to 250,000 copies in December and a share of 28.3%.

* The Mail on Sunday’s UK retail market share grew by +0.4% in 2017. December’s share was up +0.1% YoY to 21.8%.

Roland Agambar, Chief Marketing Officer at Mail Newspapers, said: “2017 was a strong year for both Mail titles. Consumers spent £1.65bn on UK national newspapers last year, with nearly a quarter of this being spent on the Daily Mail or The Mail on Sunday. Our quality content and original promotions continue to connect with and engage readers throughout the UK.”

In December, Mail Newspapers announced that it was ending all multiple copy sales activity. As a result, starting with January 2018’s ABC results, circulation figures will no longer include any copies (currently around 60,000 copies per day) given free of charge by airlines to their customers in airport lounges and departure gates. The UK retail sale figure reported by Mail Newspapers, and widely accepted as the most credible measure of circulation performance, will be unaffected, say the publishers.

Dan Scott, Circulation Operation Director said: “We base analysis of our circulation on UK retail sale, which is a true reflection of customers paying money for our newspapers. We also look at UK Retail Sales Value and the Daily Mail and The Mail on Sunday put more money into retailers’ tills than any other daily or Sunday newspaper, as our loyal readers continue to enjoy our high-quality news, sport, features, campaigns and magazines.”