Following its launch in October 2014, DC Thomson title 110% Gaming has established itself in gaming in the primary boys' market. This launch is their very first spin-off title, focusing on the worldwide phenomenon that is Pokémon, the publisher says.
Editor, Lucy Galloway, said, "In sharing age-appropriate content to an emerging generation of core gamers, 110% Gaming has proved to be a huge success for us since launch. We're thrilled to be building on this success with our first ever brand extension all about Pokémon. We know our readers are huge Pokémon fans and with tips and facts, all your favourite YouTubers and lots more, we're confident that kids and their parents will love this mag!"
Utilising the experience of the 110% Gaming editorial team, this magazine is designed to appeal to the masses caught up in the buzz around Pokémon Go.
