As part of this watershed event for the group, the 4C and EMAP company brands are being retired as the company enters the final stages of its migration to a pure digital subscription and large scale events company.
The new business will help accelerate the conversion of former EMAP products into pure play digital and event businesses. Glenigan, Groundsure, De Havilland and Planet Retail/RNG are already 100% digital and events businesses.
Duncan Painter, chief executive, Top Right Group, said: “Customers are sending a clear message: digital subscriptions and live events are the formats they want to engage with. This change finalises our group’s migration to a digital and large scale events company.”
The new operating company will be holding a customer launch in November.
Natasha Christie-Miller, chief executive, EMAP, said: “This is a fantastically exciting time in the evolution of our businesses and creating this new company is an opportunity to finalise the successful digital migration of our great brands which started 4 years ago. The 4C, Planet Retail and EMAP businesses already have many things in common, including a lot of the same customers and we create products that meet similar customer needs. These needs are all linked by the need to know more, and the need to connect with the right people.”
