Debuting in October 2015 with an Autumn/Winter issue, the magazine will be produced by the team behind Esquire and The Big Black Book, and will be led by Editor-in-Chief, Alex Bilmes.
The launch follows the global success of the title in four international markets and builds on Esquire’s reputation for unparalleled authority and expertise in the men’s luxury sector, says Hearst.
The brand will offer new opportunities for advertisers looking to target affluent men who have a passion for watches.
“Esquire’s The Big Watch Book will be unlike any other watch title on the newsstand,” said Alex Bilmes, Editor-in-Chief of Esquire. “It is intended to be read both by watch aficionados and by those new to the subject. Consumer focus, useful advice and beautiful design will be at the heart of the magazine, allied with contributions from leading writers, photographers and experts”.
“This is a natural step as we further extend the Esquire brand and introduce it to a wider audience,” said Anna Jones, CEO of Hearst Magazines UK. “Esquire’s The Big Watch Book will launch in print and digital, and will be fully supported by a strategic marketing campaign and partnerships with key Hearst UK titles.”
Esquire’s The Big Watch Book will have a cover price of £6 and a print run of 40,000.
