Express KCS says it wanted to create something that not only reflected a more modern approach (not necessarily about ‘express’ or speed), but that also “reflected the very reason we get out of bed every day. A branding that made it clear we share the goals and values of our clients”.
The company says it has come a long way since the early days in 2003, when publishers and newspapers were the main customer base. Today, the creative production partner sits firmly within the in-house external agency and forward-looking media company space. The team has given considerable thought about how to create a brand identity in line with the current company vision, mission and values.
Express KCS is now EKCS. As part of the rebrand there is a new-look website with a clear interface, simplified content and layout as well as vibrant new imagery.
EKCS says: “Design trends play a major role in how clients perceive EKCS and all it has to offer, which is why there is an updated logo. The logotype is a simple yet strong mark with a clear personality that combines: truth, honesty, warmth, precision and fun. As, according to The Marketing Rule of 7, there will be five to seven brand interactions before a prospect remembers a brand, KCS have taken steps to ensure branding hasn't changed too far from their original look and design.”
According to the company, the new corporate website, updated logo, tagline and name represent ECKS as the outsourcing partner delivering high-quality production while offering additional services such as MediaFerry, a cloud-based automated workflow system. The ‘we help you perform at your best’ tagline underlines EKCS’s purpose to support clients with their creative production work, to save time and money in a competitive and time critical industry.
Robert Berkeley, CEO of EKCS says: “Rebranding has given us the opportunity to evaluate, research, rethink and revitalize the foundation of who EKCS were as a business. It’s clear that over the years, we have evolved. As we have grown, the look and feel simply wasn’t in line with our offerings anymore. Now our brand identity represents who we are and reflects the value and commitment we offer to each and every client. The feedback from employees across the company has been very positive. Our clients who partner with us have been an important part of this journey and we hope they appreciate our rebrand.”
Tariq Husain, CEO of EKCS, says: “It was evident to us, our employees and possibly some of our clients, that we had outgrown our current branding, so it was time to consider a refresh. Our rebrand is an exciting opportunity to take our business to the next level. We now want to embrace a new era of production in a post-covid world.”
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.
