Forbes yesterday launched a new product called ‘Pulse’-a multi-element product for marketers that incorporates visual and interactive storytelling. Pulse will be utilised to create both BrandVoice and editorial programs.
"We're always looking for ways to continue to evolve our BrandVoice product and integrate marketers and tell stories in new and innovative ways," said Lewis D'Vorkin, Forbes Media Chief Product Officer. "We created Pulse as a way to adapt to today's media consumption patterns as more and more people search for content that combines articles, statistics and video.”
Toyota are the first marketing partner to launch a Pulse BrandVoice campaign on forbes.com. In partnership with Toyota, Forbes say that they have created a digital thought leadership content campaign that's centered on ideas skeptics said would never come to pass, such as hydrogen fuel cell electric vehicles, but that have evolved into successful innovation. Toyota's Pulse incorporates video, trivia questions and data visualisation.
"We're thrilled to partner with Forbes for the launch of this new product. With Pulse, we can bring to life our thought leadership marketing content through visual and interactive stories while reaching Forbes' educated and influential audience," said Dionne Colvin Lovely, National Director, Traditional and Emerging Media, Toyota. "We will use this platform to continue to drive awareness for hydrogen fuel as an alternative energy source."
Forbes plans to launch additional BrandVoice and editorial Pulse executions in the next few months. Each campaign is customised and includes a designed page and content ads on forbes.com and in Forbes magazine.
To find the Toyota Pulse campaign, please click here.
