Previously T-Mobile’s Head of Future Propositions, Simon (pictured) has more than 15 years’ experience in developing market research strategies for some of the UK’s biggest telco and retail operators.
An experienced research professional across the fast-evolving, increasingly digital media landscape, Simon spent four years at T-Mobile, following five years with Tesco, where he rose to head up insight and marketing planning for the retailer’s home entertainment category.
Leading Future’s media insight and reporting to Future Strategic Planning and Development Director Richard Spilsbury, Simon will build the UK-based Market Research unit, developing commercially powerful audience and retail insights.
Richard Spilsbury says: “We are delighted to bring someone of Simon’s calibre and experience in to lead the Market Research team, with a renewed focus on driving audience insight for our brands and our commercial partners. At Future, we cultivate passionate and affluent audiences, many of them hard to reach via other media platforms. Simon knows our products, our markets, and our audiences and will drive our insight agenda to the next level.”
Future sells 2.9 million magazines each month; attracting more than 34 million monthly unique visitors to our websites; and delivering over 100 digital editions and bespoke apps on tablet. We hold market-leading positions in Games, Film, Music, Technology, Cycling, Crafts and Automotive. Future’s biggest-selling brands include TechRadar, T3, Total Film, BikeRadar, MusicRadar, Classic Rock, GamesRadar and Official Xbox Magazine.
Simon Wainwright adds: "I’m enormously excited by the potential of this role as it blends my passion for media, sport and technology with the need to deliver compelling insight stories on our customers and the market as a whole. I also think the role presents a great opportunity to develop our insight capabilities and to make it a key asset for Future as we expand our markets and our products.”
