What’s In the Bag is dedicated to delivering in-depth content on equipment and apparel, brought to readers by the expert team behind Golf Monthly’s product pages, says Time Inc UK.
Content will be hot on the heels of the latest product launches and the technology behind them, along with sharing what the professionals are competing with. Readers will also benefit from the use of video in this new monthly, with product reviews offering audiences the opportunity to watch the products being tested and behind-the-scenes footage at key events allows readers to get closer to the action.
The design achieves a user-friendly mobile experience, allowing the reader to easily enjoy the bite size content while on the go. Text, images and video have been designed to ensure the magazine is easy to navigate without the need to pinch the screen to zoom in. What’s In the Bag is optimised for smartphones and is available on any OS device and can be accessed via a URL.
Paul O’Hagan, editor of What’s In the Bag, says: “Our readers are serious about their sport and there is an overwhelming interest in content around the latest equipment. What’s In the Bag extends beyond the product pages of Golf Monthly to cater to those readers who want more of this content and to delve deeper into the science behind the products.”
Hamish Dawson, publishing director, Golf Monthly, adds: “Research has flagged up how much Golf Monthly’s audience appreciates its product pages, so we are giving them more of what they want through a dedicated magazine. This is an exciting new venture for the brand.”
What’s In the Bag is now live, available on desktop mobile, tablet, PCs and Macs.
