Haymarket Network will publish the new women’s weekly, which will launch in September 2010 to coincide with the beginning of the seventh season of the TV show.
Andrew Taplin, managing director Haymarket Network said: “The women’s weekly category is very vibrant at the moment and the launch of this magazine will provide it with a further significant boost. We’ve been working closely with FremantleMedia Enterprises and Syco for a number of months now, and together with them and Frontline, have developed a really compelling proposition. This is great news for Haymarket Network, a real reflection of the quality of our editorial and publishing capability, working on behalf of the biggest clients.”
Dominic Burns, senior client at FME said, “The X Factor is the number one pop music brand in the UK. Not only does the show produce new stars such as Leona Lewis, Alexandra Burke, Joe McElderry, JLS and Diana Vickers but the show has become a platform for some of the world’s biggest artists to perform: Lady GaGa, The Black Eyed Peas, Paul McCartney and George Michael all graced the stage of the live shows last series. There is a gap in the market for a magazine that celebrates the world of pop and provides an in-depth insight into the world of The X Factor. We’re looking forward to its launch and delivering something new to fans.”
The magazine will feature international music stars from across the industry and give readers behind-the-scenes access to the hit TV show, with fashion and beauty features, celebrity news and gossip.
The editorial proposition was developed by Haymarket Network’s editorial director, Simon Kanter with a senior team of Network creatives, including Martin Tullett, Ian McLeish, John Butterworth and Colin Hubbock, along with Paul Harpin, design director from Consumer Media, plus a core group of specialist editorial consultants. Publishing and commercial planning has been led by Andrew and fellow Network director, Cormac Bourne, while working closely with the Network account team, director management accounts, Mark Jeffries and Nick Howitt from Frontline. Julia Dear, ad director consumer media, supported by David Prasher is developing the ad sales strategy. And production procurement is being run by Jim Turner and reproduction will be handled in-house by Darren Jones’ pre-press team.
