Newly appointed Hayley Cochrane, Head of Digital Sales has hired Lee Mabey, Head of Agency Partnerships at Ladbible, as Group Digital Director of Hearst’s digital sales team. Lee is responsible for driving digital revenues across Hearst’s portfolio of 24 brands. Katie Kersen, Publishing Media Planner at Havas Media Group, has joined Hearst as Digital Manager where she will be focusing on Cosmopolitan, Sugarscape and ELLE.
Emma D’Arcy, Agency Account Manager, Guardian News and Media, has been appointed Digital Manager and will work on ELLE and across Hearst’s Luxury portfolio. Victoria King, Performance Account Manager at Maxus, has been appointed Digital Manager. Victoria will be working across Hearst’s Lifestyle brands including Good Housekeeping, Prima, House Beautiful and Country Living.
Hayley Cochrane, Head of Digital Sales at Hearst Magazines UK, says: “Since I joined Hearst we have seen really strong traction with digital revenues up more than 30% year-on-year in the month. The potential for me and my new team is huge, as we have fantastic titles, we use data smartly and we know how to use our brands to help our clients reach their audiences and communicate the messages that they want to land. These hires strengthen our expertise and skills and put us in a great place to continue the growth that we are seeing in our revenues.”
With this significant investment in the digital sales team Hearst will continue to increase revenues and develop new commercial opportunities through Shared Spaces, which provides commercial partners with integrated ad formats to make commercial content more relevant and engaging for consumers, says the company.
