The innovation comes as a solution to the current climate of home working within the industry. The network will allow, says Hearst, clients to work on compelling branded content campaigns with an array of Hearst’s in-house talent, including editors from the recently-launched Hearst Influence Network, along with external influencers such as Monikh Dale, Tess Ward, Em Furey, Callie Thorpe, Scola Dondo, Louise Boyce and Tom Kemp.
Hearst Studio, Hearst’s branded content service, will handle the campaign concepts, pre-production and post-production, while working virtually with creators to capture custom video and images outside of a traditional shoot environment.
Ali Gray, Director, Hearst Studio, says: “We are proud to launch Hearst’s pop-up Creator Network, which provides an innovative solution to the challenge of producing immersive branded content during the current climate. By adapting quickly, Hearst Studio can now work with a bespoke network of specialist content creators to offer custom content solutions for our valued partners whilst working safely from home.”
Jane Wolfson, Chief Commercial Officer, Hearst UK, adds: “As a business, we have a commitment to creativity and innovation. During these challenging times, we have been flexing and adapting our Hearst Solutions offering to ensure we remain in a position to deliver outstanding creative solutions which solve our commercial partners’ needs. Ali and her team have worked tirelessly along with the wider commercial function to create a branded content offering which our clients value and our audiences will love.”