Shared Spaces is powered by Hearst’s global propriety technology platform, MediaOS, which integrates tools that seamlessly publish and distribute editorial and commercial content, says Hearst Magazines UK.
The platform provides commercial partners with integrated ad formats, which are positioned in areas of the page with the highest user engagement. Designed to provide consumers with a positive experience, whatever device they view the content on, MediaOS provides editorial teams with up-to-the minute audience insight and data to ensure that audiences get more of the content they love at the right time.
In addition to the launch of Shared Spaces, Hearst has also created a new Content Studio, an in-house commercial unit that will draw upon Hearst’s audience insight data, digital know-how and strategic expertise to produce engaging content for native advertising campaigns. It will provide commercial partners with access to Hearst’s editorial teams, so that clients can benefit from Hearst’s approach to content and creativity along with the deep audience insight that the teams have.
Shared Spaces will also utilise Hearst’s expertise in developing engaged communities for its brands on social platforms. Social audiences across the network have grown by 63% in the past year, says the company.
Anna Jones, Chief Executive Officer of Hearst Magazines UK, says: “We are really excited about the opportunities that the launch of Shared Spaces and the continued roll out of MediaOS bring to us and our clients. They will allow our talented editors and our commercial partners to get even closer to their consumers with engaging and memorable content. This combined with our powerful and trusted brands, will bring much needed cut-through to a cluttered market.”
