With an investment of $1 million and a print run of 90,000 copies the magazine launch will be accompanied by a website (www.vanityfair.mx), its own social networks and mobile iteration. It is the first new market for the media brand since Vanity Fair France in 2013, further extending its reach as the arbiter of our era, says Condé Nast.
“In Condé Nast we are always one step ahead and this is a very important market for the company. We identified a need for a title like Vanity Fair. There are those in Mexico who already recognise and enjoy the viewpoint of overseas editions of the magazine. We know it will be a success,” commented Javier Pascual, President of Condé Nast Spain, Mexico and Latin America.
Vanity Fair Mexico is the result of an editorial merger with the Spanish edition, with Lourdes Garzón, Editor in Chief of Vanity Fair Spain and Mexico, overseeing a local team to produce content across all platforms.
“We are very proud to present this prestigious title in Mexico. We are expanding our portfolio in the country, and for this launch we have invested in a large advertising campaign to captivate and further solidify our position in the market,” added Eva Hughes, CEO and Director General of Condé Nast Mexico and Latin America.
The launch issue of Vanity Fair Mexico examines the life of Letizia, Queen of Spain, together with an interview with multi-award winning film director Alejandro González Iñárritu whose recent work includes Birdman, and portfolios dedicated to leading lights of Mexico including Adriana Abascal, Paulina Rubio, Eugenio Lopez, Vicente Fox and Juan Antonio Pérez Simón.
Mexico follows the United States, the United Kingdom, Italy, Spain and France in publishing Vanity Fair, with a current gross international readership of 15,870,000 and with over 18,858,000 monthly unique users, say the publishers.
