News 

Launch: Polly Pocket magazine

Signature Publishing have teamed up with Mattel to launch the official Polly Pocket magazine, a new magazine dedicated to the toy line and animated TV series.

Launch: Polly Pocket magazine
Amanda Clifford: “Polly Pocket has proved to be a really enduring toy property with a long legacy.”

With over 30 years of legacy and 17m+ compacts sold worldwide, Polly Pocket is the original micro doll. The brand is currently the fastest growing playset doll property with toy sales up 40%, says Signature Publishing.

The animated series by Mattel Television and WildBrain has amassed over 3 billion minutes of watch time, and is available on Netflix, YouTube and Amazon Prime. Two new series are currently planned, along with a feature film due for cinematic release.

Polly Pocket magazine follows the adventures of Polly and her friends and is full of puzzles, games, colouring, crafts. Every issue will feature adaptations of the popular Polly Pocket TV episodes plus will come with Polly Pocket toys.

“Polly Pocket has proved to be a really enduring toy property with a long legacy, just as you’d expect from Mattel (creators of Barbie), and is now bigger than ever,” says Amanda Clifford, Signature Publishing’s Editorial Director. “It's a fabulous brand to create a stand-alone magazine and we know that the magazine is going to be hugely popular with children and parents. So, we’re delighted to be partnering Mattel on this not so tiny publishing adventure!”

Polly Pocket magazine launches 22nd October, with the first issue priced at £5.99.

Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.