Northcliffe Media’s magazines were previously represented by Mediaforce.
The titles include a rich array of leading lifestyle publications including Cornwall Today, Leicestershire Life, The Derbyshire, Nottingham Today and Swansea Life. These titles will be added to the Magazine Sales House growing portfolio of over 140 luxury regional lifestyle magazines giving a total monthly circulation of 2.1 million and upmarket readership of just over 7 million.
The Magazine Sales House network of quality regional lifestyle magazines has been a huge success in attracting national brands such as Land Rover, John Lewis, Waitrose, Rolex and Marks & Spencer to this unique marketplace, says the company. All the magazines are local products, but have a consistent quality look and feel. The Magazine Sales House will work closely with AMRA, who represent national sales for Northcliffe’s newspaper titles, on cross platform opportunities.
Ross Marshall, Joint Managing Director, The Magazine Sales House said: “Adding Northcliffe to the portfolio makes our offering truly national. We give agencies one place to call to reach an upmarket audience and we make this exciting regional market more accessible to national advertisers.”
Rich Mead, Executive Director, Northcliffe Media added: “Putting our magazines with a dedicated sales house is the best way forward to securing national revenues, and we believe that the Magazine Sales House best fits our needs. Our magazines will fit into their portfolio as strong, quality products with a robust distribution. We look forward to seeing quality national brands in our titles.”
Matthew Merrett, Buying Director, OMD said: “We have been dealing with the Magazines Sales House for some time now and it has meant that we can do business with regional lifestyle magazines in a way that has not been possible before. Now with just one call we can book into a luxury media that was just too time consuming to consider before.”
