Amazing Dinosaur Discovery explores the era of the dinosaurs – creatures that dominated the earth for millions of years and continue to capture the imagination of adults and children alike. Issue by issue, readers will collect teeth, bones and skin to build their very own model of a Tyrannosaurus Rex!
According to distributors COMAG, children will always be fascinated by dinosaurs and schools encourage their curiosity, as the subject is on the national curriculum! Amazing Dinosaur Discovery keeps parents and their offspring happy with its colourful and captivating mix of fun and facts. However, readership is likely to have a bias towards young boys, aged between three and nine years old. The magazine examines the behaviour, habitat and environment of dinosaurs and other creatures of the time, putting these magnificent beasts into context. Readers will also learn all about archaeological and historical dinosaur discoveries.
The easily-to-assemble Tyrannosaurus Rex model is 1.2m tall and comes with its own stand. The skeleton is complete by part 47, while the skin is finished by part 80.
Part one has an “irresistible” introductory price of 99p and comes with a skull top plus two sets of teeth. Part two is covermounted with the lower jaw and set of teeth, while the cover price increases to £3.99. Thereafter, once readers are hooked, the regular price of £5.99 applies.
Versions released in Italy, France and Spain performed exceptionally well, says COMAG, and Amazing Dinosaur Discovery is expected to be a smash in the UK, too.
Amazing Dinosaur Discovery hits the newsstand supported by a high-profile national TV advertising campaign. The adverts will run from the partwork launch date, 17 February, until 27 February, generating plenty of excitement and footfall into stores. Altogether the promotional spend to support the launch is in excess of £1.5m!
