Following its launch in November 2021, the Winter 2023 issue of Something About Rocks, published on October 26th takes on a new aesthetic developed by Creative Director Tim Holloway.
Specialising in content creation, image strategy and art direction for luxury brands, Holloway has worked with brands including Annoushka Fine Jewellery and publications including Vogue and Tank Magazine. His appointment as Creative Director of ‘Something About Rocks’ marks the next chapter of the magazine, which presents its jewellery-first approach through a disruptive and fashion-forward lens, say the publishers.
“The jewellery world is ripe for disruption – it’s a space where there are so many boundaries to break and new frontiers to explore – I’m excited to create a new perspective into the world of fine jewellery with ‘Something About Rocks’, bringing new voices to the conversation and transforming the ways of seeing, feeling and experiencing fine jewellery through an expressive, creative, eclectic and bold new look for the magazine,” commented Tim on his new appointment.
Holloway oversees the creative direction of the magazine, working closely with the editorial team to curate visually stunning and thought-provoking content, say the publishers. The Winter issue leads with an interview with star and singer Poppy, shot by actor Cole Sprouse in Los Angeles.
“I’m delighted to announce that Tim Holloway has joined the Rocks team as our creative director. Tim brings a wealth of experience working in the jewellery industry and his mission is to push the creative boundaries further with Something About Rocks to create an even more exciting jewellery disruptor Rocks 2.0,” Founder and Editorial Director Ian Thorley commented.
Accompanying the magazine's redesign is the inaugural issue of 'Something About Time', a bi-annual supplement bound into the magazine for this issue which, as of April 2024, will be published as a separate specialist watch title. ‘Something About Time’ is created in partnership with Time+Tide Watches.
Upon announcing this new project, Andrew Mcutchen, founder of Time+Tide Watches, commented, "the minute I saw Something About Rocks, I was compelled by the fresh energy it is injecting into the jewellery media space. 'Rocks' is clearly pushing boundaries. Bringing a punk ethos of sorts. I would be lying if I said I didn't sense an immediate kinship with both the attitude of the title, and the new perspectives it is offering. As the 'Home of Watch Culture' at Time+Tide Watches, we are also here to shake it up. We are for new audiences. New angles. New ways to keep these overengineered little objects on the wrists of the next generation. The chance to come together for this issue was an opportunity I didn't want to miss. Above all else, it's going to be fun. And I think our readers are going to feel that."
Across the 32-page supplement, Andrew and his team including Time+Tide’s Luke Benedictus and Zach Blass offer a new approach to watch coverage, primarily driven by the largely female audience of ‘Something About Rocks’. The cover is shot by photographer Nadav Kander, and stories in the issue include the return of the dress watch, watches with art and soul, and the end of gendered watches.
“The moment I met Andrew, I loved his enthusiasm and joy for his subject matter; we’re excited to work with someone so highly regarded in his industry,” Ian Thorley commented; “when we created Something About Rocks our mindset was to disrupt jewellery and create a multi channel modern approach to showcasing jewellery. Soon after our website launched we created a standalone channel for watches. Watches have always been a natural part of the jewellery family, traditionally one of the few pieces of jewellery worn by men, now haute horology is becoming increasingly popular with women. While many jewellery brands are looking to expand their growth towards a male consumer, the opposite is true of watch brands, who are focusing their growth towards a female audience. It was a natural progression that watches would find their own place in the Rocks family with a standout magazine.”
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