The nationwide hunt kicks off later this month in the new issues of Nuts and Loaded and will be supported online and in-magazine by both brands for three months.
The UK’s Sexiest Croupier search will invite girls to upload their photos to dedicated micro-sites at www.nuts.co.uk/ladbrokes and www.loaded.co.uk/ladbrokes. Readers will then be encouraged to go to the sites via magazine and online promotions and rate their favourites.
The winner of the competition will win an incredible package of prizes including £2,500 in cash and a shoot in the February 2010 issue of Loaded. The partnership was developed by Threepipe PR and IPC Ignite’s Sponsorship and Brand Solutions manager Rob Hunt.
Ladbrokescasino.com marketing manager Amanda Briggs says: “This is a very exciting opportunity for us at Ladbrokescasino.com and will hopefully appeal to our own customers as well as readers from Nuts and Loaded alike. We’re always looking for new ways to attract our target audience and hope this opportunity will turn into a longer term partnership.”
Rob adds: “This is a great way of engaging our audience. They love a flutter and they love sexy girls – giving them the opportunity to vote through our unique interactive rating mechanic is certain to generate great awareness. Our search to discover the hottest new talent will guarantee the campaign attracts the attention of millions of young men across the UK.”
The campaign breaks in the December issue of Loaded, on sale 30 October, priced £3.50. Nuts is on sale every Tuesday, priced £1.70. Online, www.nuts.co.uk and www.loaded.co.uk have a combined audited reach of over 1.7 million monthly unique users ( Source: ABCe August 2009).
About Nuts
IPC Media says: “Launched in 2004, Nuts has established itself as the biggest brand in men's media and has most recently been named the PPA Consumer Media Brand of the Year 2009. Nuts is the number one selling men's magazine in the UK – accounting for one out of every two men's lifestyle mags purchased at newsstand. Nuts.co.uk is Britain’s number one men’s lifestyle website, according to the Hitwise UK Online Performance Awards 2008. Updated daily with exclusive images and video, the website delivers the very best in girls, sport, news, games, humour, gadgets and gear. Nuts magazine and Nuts.co.uk give IPC an unparalleled total reach into the most-elusive and hardest to please audience there is – young men.”
About Loaded
IPC Media says: “The brand that invigorated the men's magazines market in 1994 continues to head the men's monthly market in innovation more than a decade on. Aimed at 18-30 year-old-men, Loaded magazine and Loaded.co.uk present the edited highlights of a young man's interests and aspirations: sport, cars, grooming, beautiful women and gaming.
