The August issue of the BBC Magazines title has been shaped and produced in conjunction with a reader panel, following nine months of planning, extensive research and feedback. The reader involvement included:
• Sending in specific recipes which were then triple-tested by the olive food team, with the best 12 selected for publication
• 1000+ readers voting on which topics should be covered in the magazine and which recipes should be cooked by the celebrity chefs
• Testing recipes and providing local restaurant recommendations and travel tips
• The magazine, on sale now, also includes a booklet of the 30 most popular olive recipes of all time
According to Christine Hayes, editor of olive: “Every month we rely on readers’ help to make olive magazine relevant to the way they shop, cook and eat out. And now we’ve taken it a step further with the magazine created for readers, by readers and the panel has had a say in every feature. It has been a labour of love, but has been worth it and shows that it’s not just the internet that can offer real interactivity.”
In the most recent magazine ABCs, says the BBC, olive magazine bucked the trend of the industry as a whole, delivering a record circulation of 93,300, up 4.9% year on year, showing an ability to continue to connect with readers despite the downturn. olive magazine is on sale now, priced at £3.40.
