Porter’s first audit with US-based global media assurance agency, BPA Worldwide is further proof that the game-changing, award-winning brand is indeed the future of modern magazines, say the publishers.
Vice-President of Publishing & Media at the Net-A-Porter Group, Tess Macleod-Smith says, “We are thrilled with this strong set of results which shows a second circulation growth for Porter in just two years. Porter has set the bar high for fashion magazines and this audit proves that our strategy of targeting high net worth women who love fashion and are looking for a magazine that delivers is a success. We predict Porter’s sales to climb even further with additional double-digit growth in 2016 as we build the brand in our key markets.”
Porter’s Editor-in-Chief Lucy Yeomans says, “Alongside the phenomenal response from women around the world to Porter, these latest figures from BPA Worldwide top off an incredible year for the magazine. As well as winning five editorial awards in 2015, we launched our first-ever editorial franchise, ‘100 Incredible Women’, and expanded our social following to nearly one million. 2016 looks set to be even more promising with the introduction of compelling new editorial franchises in the magazine, plans to sharpen the shopping functionalities on the pages of Porter and an even stronger commitment to serving and championing inspiring women around the world.”
Porter’s New Seduction, all-women photography issue (Spring 2016), featuring Amber Valletta on the cover, is on sale now.
