Factory Media says: The power of Dirt has been built over many years since its inception in 1996. As the gravity led sector of the MTB market has evolved, Dirt has constantly tweaked its ingredients to maintain its market leading position. The last year alone has seen Dirt climb 33 positions in the UK’s league table of best selling magazines whilst its subscriber base has grown 5.5%. This year, as the media landscape continues to develop, we are again looking to evolve.
As of the June (issue #124, on sale May 28th), Dirt Magazine will be taking on a fresh look. The magazine will switch to a more compact format with a new size and a heavier stock paper. This change will obviously further increase the premium values of the print and paper and also make the format more readily consumable on the iPad and tablet platform as we are now sell more than 6,000 a month through this channel. Amongst other tweaks to the content, we will be changing our approach to product reviews. A review in print will now take on much more space as our team really get under the skin of each piece of kit and analyse it.
As we are changing the magazine approach, we are also adding to the Dirt website proposition with Ed Haythornthwaite now being focused full time alongside Billy Thackeray to enrich our offering.
With Ed’s background as a bike shop mechanic, frame builder and Atherton race team mechanic combined with his magazine experience, we think he will add greatly to the level of highly credible content we deliver on the platform. As a result, the website will now significantly increase the level of product features.
We really hope you enjoy the changes as we continue to deliver some of the best content to the market.
