According to News UK, the data also shows that The Sun has extended its lead over MailOnline by almost a million from June to July, with 2.4 million more unique visitors than the former number one. The Sun remains number one in mobile, too, with more than 90% of its total audience on mobile.
The figures for July take into account the success of The Sun’s bespoke websites for both the World Cup in Russia and Love Island, as well as an exclusive, agenda-setting interview with President Trump during his visit to the UK.
The Sun’s Love Island-themed game The Island attracted some 220,000 players, whilst interactive and in-depth coverage of the World Cup helped SunSport to more than 5 million users in June, the largest traffic for a sports section among UK newsbrands, say the publishers.
Commenting on the figures, Keith Poole, Editor of The Sun Online, said: “The Sun has always been at the heart of what the country is talking about, whether it’s Dani and Jack or Gareth Southgate’s waistcoat. It’s easy to forget that just three years ago we were behind a paywall, so to be number one for the fourth month in a row is a great achievement for all of our staff.”
Tony Gallagher, Editor in Chief of The Sun, said: “From President Trump to Harry Kane The Sun set the agenda in July. These numbers demonstrate just how far we’ve come online and are a testament to the hard work of the whole digital team.”