The ambition is to deliver bigger, bolder and brighter ideas that will engage Time Inc UK's 20 million consumers by concentrating strategically on increasing film content and delivering it at scale, with live media and editorial integration opportunities, says the company. In addition, there will be a newly appointed film team across both commercial and editorial, driving a significant increase in Time Inc UK's film output.
The new strategic emphasis on film follows the recent successful film partnerships between celebrity and style weekly Now with the blockbuster releases of Fifty Shades of Grey and Magic Mike XXL.
Sam Finlay, acting managing director of Advertising, adds: “Film is a sector we see a great opportunity in through both our products and advertising solutions across all platforms. We have had real success so far this year and are now investing to take this to the next level. The recent acquisition of Invnt, by Time Inc. will add another dimension to our film proposition, creating an opportunity for live media and transitioning Time Inc UK from media to activation partner.”
Holly Bishop, newly appointed head of Film, says: "This is a ground-breaking development for Time Inc. UK as we make it our mission to become a challenger brand in the film space. We have an unrivalled portfolio, and this, coupled with innovative and market leading products, means we can deliver the content we are famous for, at scale to our film loving audiences."
