Aimed at promoting awareness of the sustainability of print and paper as a 'Renewable, Recyclable and Powerful' medium, Two Sides was launched in September 2009 and involves almost 100 companies and associations spanning the Graphic Communications Supply Chain.
The new members being welcomed today include Decapo Publishing, which publishes and produces magazines and books specifically for entrepreneurs; design and marketing agency, RTfacts; LOOOP, the innovative marketplace for selling spare paper space in print production; Futurama, the brand roll-out solution company; supplier and printer of envelopes, Mekvale; international paper group, Myllykoski Sales; Encore Envelopes and Mohawk Fine Papers.
An additional four new members are print companies: Taylor Bloxham, Resource Print Solutions, Banbury Litho and Integrity Print. "It's great to see more printers get involved in the Two Sides initiative as it's important that the people at the cutting edge of the print and paper industries add their voice to the campaign. With them on board we are better able to broadcast our message that our industries support the environmentally responsible production of print and paper," says Martyn Eustace, Two Sides Director.
"We support Two Sides because it's important to all of us in our industry that we raise awareness of how responsible we are environmentally and what our industry has done over recent years to improve our environmental credentials," says Matthew Wise, Managing Director, Banbury Litho Limited.
Mark Cornford, Managing Director at Integrity Print in Bath, said "We have joined Two Sides as we believe that it is vital that the wider community understands the true environmental impact of print. We are committed to printing. It is our future and our livelihood, so it is important to us that people deal in facts and not left to incorrectly believe that the printed word is a bad thing for the environment. Our values are important to us at Integrity Print and we see Two Sides as being a powerful medium for putting across the other side of the environmental argument on behalf of the print communications industry."
A drive to attract more printers to the Two Sides campaign will kick off in January along with exciting and increased activity which is planned in 2010 to promote the sustainability and effectiveness of print and paper.
"We want to ensure that print and paper remains an essential part of marketeers' media buying," says Martyn Eustace (pictured). "With wide involvement and concentrating our messages, I really believe we can be successful in getting media buyers, and the public, aware that print and paper is a really sustainable and effective way to communicate."
About Two Sides
Two Sides says: “Two Sides is an initiative (created in 2008) by companies from the Graphic Communications Supply Chain including forestry, pulp, paper, inks and chemicals, pre press, press, finishing, publishing and printing. Today there are close to 100 members. Our common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.”
