AdSEND, a Vio service, is a widely used ad delivery service. Now colour conscious users can integrate AdSEND directly to GMG ColorServer using the Vio AdGATE automation tool. This enables users to create a job ticket, apply the correct colour profile to the PDF for the selected publication, approve the results and then automatically deliver the job ticket and PDF through the AdSEND service without rekeying any metadata or logging on to AdSEND.com.
"We are delighted to offer our customers the best combined colour profiling and ad delivery service available, at such remarkable value with this new initiative" said Chris Friend, Vio Worldwide Managing Director. "This program re-enforces our long standing partnership with GMG UK and puts the power of GMG ColorServer where it should be - right in the creative environment where it is able to cope with the demands of a busy agency".
The announcement coincides with GMG UK's launch of its GMG ColorServer Platinum service which includes one GMG ColorServer license, publication profile database, hardware and service contract for £895/month. Customers can now choose to include AdGATE with this service for £100 per month extra. With over 600 publication profiles included in this service, users can be sure of achieving the best possible results when supplying ads to the AdSEND publications, according to Vio.
"Our GMG Colorserver Platinum package offers the ultimate in service led technology" said Toby Burnett of GMG UK. "Clients get our colour management technology with the added value of expert colour management knowledge from our dedicated colour consultants without increased capital expenditure or HR costs.
Combined with AdGATE, GMG Colorserver automatically gives the best colour separation for the required advertising specification during the delivery process. Our Platinum Service ensures that the profiles are always up to date through our relationships with the colour standard managers at each of the publications. This is initially a UK service covering over 600 titles, but we are already looking at an international service through our network of GMG regional offices."
The combined Vio AdGATE / GMG Colorserver Platinum package is available with immediate effect from Vio (0207 427 2150) and GMG UK (01603 789111).
About Vio
Vio says: “Vio specialises in the development of solutions that link workflow partners with innovative ways to allow them to not only exchange digital media files but also vital information about those files. Tens of thousands of users around the world depend on Vio - advertisers and their suppliers for automating ad creation, proofing and fulfilment, and publishers for their ad checking and managed file workflows. The tools to achieve this include: Vio AdSEND, Vio TrackSend, Vio MBX, Vio Mediascope, iBuildAds, Vio Composer and AdExpress. Vio Worldwide leads the way in technology standards, participating in XML standards-setting bodies for online and print media. Vio Worldwide is part of LMS Capital plc, a UK-based quoted company with over £200 million in assets.”
About GMG UK
GMG says: “25 years of experience in the graphic arts industry - particularly in the field of color management and proofing since the early 90s - guarantee high-quality solutions when it comes to the subject of color. GMG is represented by branches and authorized dealers the world over. More than 10,000 systems are in use throughout the world and across the entire spectrum of the graphic arts industry, at advertising agencies, prepress houses, offset printers and international gravure printers. The GMG ColorProof system has for years been the de-facto standard for virtually the whole gravure printing industry in Europe. International customers, such as Prinovis, Schawk, Hearst Magazines or Adidas, rely on GMG for their high-quality productions.
GMG has always achieved top results in both colorimetric and visual tests at the independent proofing shootouts regularly held around the globe, such as the Digital Proof Forum in Stuttgart and Wuppertal, Germany, the IPA Proofing Roundup in Chicago, USA, and TAGA in Italy.”
