The Café opens at the famous shopping destination, Galeries Lafayette Shanghai and follows the opening of Vogue Café Beijing in November 2020. Both of the Vogue Café’s in China operate under license agreement with Beijing Sycamore Seed Advertising & Media Co Ltd.
“We are thrilled to expand our partnership with Beijing Sycamore Seed Advertising & Media Co Ltd and open our second café venture in China’s fashion capital, Shanghai. Our restaurant ventures are designed to offer consumers a unique luxury experience as a physical extension of our world leading media brands. Galeries Lafayette is the perfect destination for the Vogue Café which transforms fashion, style and culture into a dining space,” said Markus Grindel, Managing Director, Global Brand Licensing, Condé Nast.
The Café is located on the second floor of Galeries Lafayette Shanghai, designed, says the company, to attract both shoppers, visitors and the area’s corporate crowd.
The 300 square metre space features two dining rooms and a cocktail bar. It offers an all-day dining menu of modern Mediterranean cuisine with some Asian influences, as well as Vogue Afternoon tea and a takeaway menu. In addition to featuring imagery from editions of Vogue around the world, the walls will display exclusive video content, shot by Vogue China’s new eic Margaret Zhang.
“As a global curator with a passion for fashion, culture, art and lifestyle, Galeries Lafayette always aims to create unique retail experience through introducing shoppers to the most exciting brands, trends and products, and Condé Nast is one fabulous partner to achieve this goal. Driven by the same vision, it is firmly believed that this new opening not only will facilitate Galeries Lafayette Shanghai to further enrich its portfolio, but also help to upgrade the shopping experience for all the consumers,” said Lawrance Shum, Chief Executive Officer, Galeries Lafayette China.
Joining Vogue Café Shanghai from the Beijing Café as head chef is Jack Yao, whose career spans over 14 years. Having formally trained in Italy and Singapore, Yao’s all-day dining menu includes homemade Gnocchi with Morel Mushrooms, Sicilian style grilled Maine Lobster with herb oil and a Vogue Café Tiramisu together with a signature Afternoon Tea served daily.
Vogue Café Shanghai joins Condé Nast’s portfolio of branded property under its global licensing division. Other Condé Nast restaurants around the world include Vogue Cafés in Bangkok, Beijing, Moscow, Porto and Riyadh, Vogue Lounge Kuala Lumpur, Vogue Restaurant Istanbul and GQ Bar Bodrum.
Condé Nast has published its media titles under copyright cooperation in China for more than 15 years, having launched Vogue China in 2005. Today, Condé Nast China publishes titles including Vogue, Vogue Film, Vogue+, GQ, GQ Lab, GQ Style, Condé Nast Traveler and Architectural Digest.
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