The success and popularity of the iPad has spurred publishers from all over the world to adopt the medium, despite Apple’s aggressive 30% commission charge. However, the strict Apple controls and long approval process has meant many large publishers have been struggling to find the right sales model, especially those with time-sensitive publications such as daily or weekly titles.
ePublishing specialists YUDU Media have unveiled a demo video of their new iPad subscriptions feature, due for release this month. The new feature gives YUDU iPad app customers the option of selling packages of multiple titles from within their Apps, allowing their readers to subscribe in advance for a chosen period of time. Publishers can choose the packages that they wish to offer such as 1, 3, 6 and 12 months.
If readers wish to receive a new edition of a title in iPad format on the day of publishing, they will have to subscribe due to the Apple Approval time-lag. The new feature enables two scenarios; single in-App purchases and multiple issue subscriptions. The YUDU system allows for the publisher to easily drop new content in to the App, thus avoiding any additional Approvals. YUDU are also able to link to external payment and subscription systems if required.
In addition to the unique subscriptions development, the video also unveils other new features and enhancements to improve the user experience, due for release this month, including push notifications, video triggers and thumbnail navigation.
Richard Stephenson, CEO of YUDU says: “We’ve devised a solution that will enable publishers to sell subscriptions for the iPad, iPhone and iPod, an enormous breakthrough in mobile publishing that will help to make iPad sales a viable revenue growth strategy.”
About YUDU Media
YUDU says: “YUDU Media is the UK market leader in digital publishing for the web, iPad and iPhone. Its technology allows for the creation of interactive digital magazines, books, newspapers and catalogues. YUDU offers advanced professional publishing with YUDU Pro and free publishing at YUDU.com, the eLibrary and content marketplace that also allows publishers to promote, share and sell their publications with the world. Based in London, Lancashire (UK) and Boston (US), the company’s website YUDU.com is in the top ten thousand global websites.”
