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The Magazine Production Company now offers ad sales
The Magazine Production Company has welcomed to its team Michael O’Neill, who will offer advertising sales services to its clients.
Advertising/commercial
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Realeyes research: emotion measurement can identify which ads sell and which don’t
A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.
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Digital publishers optimistic for the year ahead
Latest figures from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from the Association for Online Publishing (AOP) and Deloitte reveal that growth forecasts increased for the 12 months from December 2016, driven by
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Majority of marketers not confident they’ve sussed mobile
The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a report by the Mobile Marketing Association and RadiumOne.
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IAB appoints James Chandler as new CMO and sets structure for new vision
The Internet Advertising Bureau (IAB) UK has appointed James Chandler in the newly created role of Chief Marketing Officer.
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TAG and JICWEBS partner to clean up digital advertising supply chain
Two cross-industry standards bodies in the US and UK yesterday announced they will work together to tackle some of the biggest issues facing digital advertising including brand safety, buying transparency, fraud and criminal activity.
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Facebook & Meetrics partner to provide more transparency in digital media market
Acting as an independent provider, Meetrics will offer advertisers new options to verify the viewability and view duration of their campaigns on Facebook services.
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Ad blocking levels have stabilised
The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.
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RAM launches simple effectiveness campaign index
RAM, a leading media research company with one of the largest reference databases in communications, launches a new type of performance report that focuses on the basic tasks of an ad: to create action and strengthen the brand.
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Facial tracking shows Skittles and Mr Clean were best Super Bowl ads
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.
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RAM calculates how advertising can increase sales with new ROMI tool
RAM, a leading media research company with one of the largest reference databases in communications, launches a simplified calculator that makes it possible to analyse both the break-even point and the financial performance of an ad campaign.
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BPA to launch B2B private digital advertising marketplace
BPA Worldwide yesterday announced it is launching a private digital ad marketplace (PMP) for its B2B members in the second quarter of 2017.
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IAB UK appoints Roisin Donnelly
The Internet Advertising Bureau (IAB) yesterday announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.
INTERVIEW
Story Time
Recognising the increased demand from advertisers for content marketing solutions, some publishers have set up dedicated in-house agencies to devise and deliver native advertising campaigns. Ciar Byrne talks to ESI Media’s Jon O’Donnell and Charlie E
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First companies certified against reducing online ad fraud
JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.
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