ESI Media, publisher of The Independent and the London Evening Standard, yesterday launched a new piece of audience insight – ‘Achievement’ – which, it says, reverses traditional assumptions about what achievement means to people.
Your audience expects video. It is often the quickest, most engaging and compelling way to tell a story. The demand for video is increasing, with a recent white paper by Cisco predicting that 75% of all mobile traffic will be video by 2020. Pete Ferg
Guardian News & Media has partnered with Eurostar and iProspect to launch ‘Guardian Programmatic Audiences’ - a ground breaking data proposition, which introduces premium publisher audience targeting to the programmatic marketplace, says the Guardian
ESI Media has announced the launch of Story Studio, its dedicated commercial content creation team.
To slightly misquote Thomas Edison, growth is one percent inspiration and ninety-nine percent perspiration. In short, you’ve got to put the hours in, but what happens if you’re so bogged down with managing the here and now, that you have no spare hou
An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads.
Marie Claire has secured Neutrogena as headline sponsor of its Future Shapers Awards. In a cross-platform campaign running for four months, Marie Claire and Neutrogena will celebrate trailblazing women who are changing the world of work and redefinin
Google and NME are giving music fans the chance to experience one of Britain’s most iconic music landmarks, Abbey Road Studios.
The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.
RAM, one of the world’s leading media research companies, is now launching a Big-Data tool.
Yesterday, Haymarket Media Group and DAX, the digital audio exchange created by Global, announced a pioneering collaboration to benefit advertisers.
Q Magazine, Bauer Media’s music magazine, has announced StubHub, the ticket marketplace which connects buyers to sellers, as the headline sponsor of the 2016 Q Awards.
RAM, one of the world’s leading media research companies, has launched a new Digital Advertising Receipt for online audience measurements to Publishers, Agencies and Marketers.
SEAT and Hearst Magazines International have partnered to create a special limited edition of the Mii, the carmaker’s urban utility vehicle.
Metro and MailOnline have today joined forces to support this year’s Stand Up To Cancer campaign, with print formats appearing in Metro newspaper, plus video content and digital formats going live across MailOnline.
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