Good magazine design is invisible. Readers notice the stories, the photography, the ideas. The layout guides them through without them realising it. Bad design gets noticed immediately.
Magazine layout is more than aesthetics. It creates hierarchy, guides the reader, establishes brand identity and drives commercial value. Every choice in typography, white space, image placement and colour either reinforces what a title stands for or undermines it. The fundamentals apply whether the output is a printed spread, a tablet edition or a responsive web page.
Design is a verb, not a noun. It's a process. It's not just shapes and colours, it's about understanding who you are, and then matching your values to those of your customers.
Andy Cowles Four design decisions that will transform the experience of your brand
Cover design deserves particular attention from specialist and B2B publishers. A cover that once lived only in print now exists as a digital thumbnail, an email header, a social media post. Getting it right means understanding not just what looks good, but who your reader is and what makes them pick you up.
Editorial design across the sector has never faced more demands. User experience, responsive layout, the balance between advertising and editorial on screen. These require design thinking that goes beyond traditional magazine design skills. Publishers who treat their digital presence as an afterthought to print are missing significant opportunities.
Below you'll find some of our best feature articles on the subject, from practical design guidance to case studies and expert interviews, alongside our latest news and industry commentary.
Design can make or break your publishing brand, so it’s worth putting in the time to get it right. There are four key areas that publishers need to focus on, says Andy Cowles.
The purpose of design is to engage readers and ensure they continue reading, says Michael Chinnery, founder of CPUK Print Publishing.
It’s not just newsstand titles that require well designed covers, says Andy Cowles. For specialist titles too, the front cover helps define the magazine and its readers.
Welcome to our latest special feature, this time looking at all aspects of content production and UX. All of the insights and opinions come from leading suppliers to the publishing sector and from senior executives at UK publishing companies.
Don’t rush to conclusions about UX issues, says OpenAthens’ Sarah Underwood; take time to understand the problem.
When it comes to image quality, publishers tend to put much more effort into pictures that appear in print than those that appear online. This, says Pixometry's John de Jong, is a mistake and one that can be easily avoided.
Welcome to our first publishing workflows special, an extended feature taking an in-depth look at all aspects of the content creation process. All of the insights and opinions come from leading suppliers of publishing software & from senior editors.
Magazine production costs have risen sharply over the last few years, squeezing profit margins and putting some titles out of business. We grab five minutes with Marketforce’s Mark Constance to explore what publishers can do to control their costs.
The October edition of Film Stories has a new look and increased pagination, making it, say the publishers, the UK’s biggest film magazine.
Independent publishers face the same tasks and challenges that big publishers do but with far less resource. Overstretched, it’s easy to overlook something important. CPUK’s Michael Chinnery lists some of the key things they need to be aware of.
How your magazine is designed says a lot about you and your title. It’s worth doing a professional job. We grab five minutes with Dean Cook of The Magazine Production Company to talk about magazine design.
Denmaur has announced the launch of its new Reel Fast express sheeting service.
In his June column, Dickon Ross looked at the ability – or inability – of artificial intelligence to write an engaging column. Now, he puts AI’s artistic skills to the test.
For many publishers, the printed magazine remains their flagship offering. In challenging times, what can they do to get the best possible return on their print investment? We ask The Manson Group’s Chris Ferrari-Wills.
James Evelegh picks some of the best quotes from our content production and UX special feature.
Welcome to our latest special feature, this time looking at all aspects of content production and UX. All of the insights and opinions come from leading suppliers to the publishing sector and from senior executives at UK publishing companies.
Welcome to our latest special feature, this time looking at all aspects of content production and UX. All of the insights and opinions come from leading suppliers to the publishing sector and from senior executives at UK publishing companies.
Welcome to our latest special feature, this time looking at all aspects of content production and UX. All of the insights and opinions come from leading suppliers to the publishing sector and from senior executives at UK publishing companies.
Welcome to our latest special feature, this time looking at all aspects of content production and UX. All of the insights and opinions come from leading suppliers to the publishing sector and from senior executives at UK publishing companies.
Welcome to our latest special feature, this time looking at all aspects of content production and UX. All of the insights and opinions come from leading suppliers to the publishing sector and from senior executives at UK publishing companies.
The severity of the climate threat is leading to a rollout of new initiatives. It is also making us question the efficacy of some existing schemes. Jo Beattie tells us what publishers need to be considering.
Describing someone as ‘simple’ is not a compliment, but for a system, workflow or user interface, it most certainly is.
