The winners were unveiled at a ceremony at the Montcalm Marble Arch on 6 November attended by around 300 industry professionals.
Dennis Publishing took home four trophies on the night, including Magazine of the Year (Consumer) for Cyclist. The business Magazine of the Year went to Farmers Weekly from Reed Business Information, which also won the award for Best Use of Data.
Time Inc (UK) scooped three awards, while William Reed Business Media and Bauer Media each claimed two.
The awards ceremony followed the full-day Customer Direct Conference, which was opened by keynote speaker Chris Duncan, Chief Marketing Officer of News UK, and explored the key issues in subscriptions marketing.
Customer Direct 2014: The Winners:
CUSTOMER DIRECT MAGAZINE OF THE YEAR (CONSUMER)
Sponsored by Quadrant Subscription Services
Cyclist – Dennis Publishing
CUSTOMER DIRECT MAGAZINE OF THE YEAR (BUSINESS)
Sponsored by Quadrant Subscription Services
Farmers Weekly – Reed Business Information
IN-MAGAZINE PROMOTION OF THE YEAR
Sponsored by CDS Global
Strip Series Adverts – Time Inc (UK)
CUSTOMER DIRECT MARKETING TEAM OF THE YEAR
Sponsored by ESCO
William Reed Business Media – William Reed Business Media
BEST USE OF DATA
Sponsored by Circdata
Behaviourally Targeted Emails – New Scientist, Reed Business Information
CUSTOMER DIRECT MARKETER OF THE YEAR
Sponsored by Asendia
Susan Rogers – Bauer Media
BEST SUBSCRIPTIONS PROMOTION ON A SMALL BUDGET
Sponsored by Clock
Auto Express 25 Years – Dennis Publishing
EMAIL MARKETING CAMPAIGN OF THE YEAR
Sponsored by Adestra
Daily and Weekly Deals Structured Testing - Time Inc. (UK)
ECOMMERCE INNOVATION OF THE YEAR
Sponsored by Readly
Project FRED – William Reed Business Media
ONLINE CAMPAIGN OF THE YEAR
Sponsored by Xcetra Media
Conversion Rate Optimisation for Magazinesdirect.com – Time Inc. (UK)
OFFLINE CAMPAIGN OF THE YEAR
Sponsored by DHP
Match Magazine and Muller Kids Corner - Bauer Media
INTEGRATED MARKETING CAMPAIGN OF THE YEAR
Sponsored by Jellyfish
Auto Express 25 Years – Dennis Publishing
CUSTOMER RETENTION STRATEGY OF THE YEAR
Sponsored by Dovetail Services
Chasing the Holy Grail of 6 Month DDs: A Lifetime Value Campaign – The Week, Dennis Publishing
About PPA
The PPA says: “The PPA promotes and protects the interests of print and online publishers of consumer and business media in the UK. The PPA has more than 200 publishing companies in its membership, which collectively produce more than 2,500 consumer and business magazines and journals as well as digital media, data products and events.”
